Twitter Ads have introduced a new Ad Groups feature in an attempt to improve advertising for big brands using customisation and segmentation. Following Facebook’s path in trying to present a competitive advertising platform, Twitter is hoping to attract advertisers aiming for large-scale campaigns. According to Twitter : “Ad groups introduce a new level in our campaign hierarchy: one campaign can have many ad groups, and an ad group can have many targeting criteria and creatives
Do you want more qualified leads? Twitter can generate qualified leads at a lower cost than most of the other major ad platforms. It’s true! But not if you follow Twitter’s instructions
Salesforce recently released its annual “State of Marketing” report, in which the company surveyed 5,000 marketers worldwide.
Twitter rocked markets this week with a spectacular initial showing.
A new study reported by eMarketer and administered by media software company STRATA reports that 92% of marketers polled only spend up to 10% of their total marketing budget on paid social media:
Implementing a successful social media advertising program is an art form. There are many opportunities for success and failure, which is why it’s imperative that you follow a set of best practices to increase your chances for success
About a year ago, (October 2009) Google inked a $15 million Twitter deal to include tweets in search and finally, the day has come where AdWords advertisers can take advantage of real time Twitter feed access in their Google display ads. Google Twitter Ads Twitter ads follow a standard Google display template for all supported *** Read the full post by clicking on the headline above ***