Content Marketing in B2B exploreB2B recently partnered with Content Marketing Institute and MarketingProfs to creat this infographic which covers elements of why, what, where, and how of B2B Content Marketing that are necessary to execute on a successful campaign. Featured TopRank Team Story Shawna Kenyon – How to Build – and Keep – an Engaged Audience For those of us creating content on a regular basis it is important to understand how best to build and keep and audience. Many companies find themselves asking: with so much content online how do we fit in, and how do we differentiate ourselves from the competition