Brands are always looking for new and interesting ways to connect with their audience, build awareness and showcase what they have to offer.
Companies large and small are investing in content creation now, more than ever. Whether the investment in content marketing supports branding, sales, customer service, PR or recruiting, there are specific audiences and brand messages involved. Kudos to companies making the effort to create more useful content to help answer customer questions. But what good is investing in all that content if it’s not easy to find and share
There are many tactics companies can implement as part of a smart Twitter Marketing strategy. Growing the initial following is important as is providing the budding community you’re building with something of value to keep coming back and to spread the good word to their networks. One such tactic that offers value and brings people together is the Twitter chat