Engaging consumers in the micro-moment is becoming a top goal for direct marketers, however, unless marketers are able to deliver value with each interaction, they risk alienating customers. Here are some tips for getting started: There’s a new sheriff in the land of marketing: immediacy
I have a difficult task. In order to promote our upcoming two-day digital marketing event called Shift , taking place in London on 24 – 25 May, I have to define what it means to be a digital leader
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