While B2B marketing KPIs such as views, shares and impressions are important in helping to determine your digital marketing strategy, conversions will always be more important. You have to provide enough value to encourage people to click on your content, and then once they reach your destination, you have to convince them again that it is worth providing their contact information. Landing pages can be an incredibly powerful tool for moving prospects through the sales process but they are not all created equal.
Optimizing your landing page is a noble quest – but it’s only one step of the customer’s journey to conversion. The post How to Create Meaningful Marketing Experiences Before, During, and After Conversion by @amandadurepos appeared first on Search Engine Journal .
Who doesn’t love road trips? Here are expert tips that will get you on the road to conversion. The post 5 Expert Tips That Will Get You On the Road to Conversion by @markjohnh appeared first on Search Engine Journal .
This model will help you create landing pages that drive your buyer persona wild.
Cheer up, Picard. Your conversion mistakes make you smarter
The screen is blank. Your hands hang motionless over the keyboard. It’s time to write… about something.
If you want to grow your business, you need to keep an ear to the ground and listen closely to your audience.
Creating a mobile-friendly landing page is no simple feat. For starters, you need to cram all of the essential landing page elements into half the space.
Do your landing pages provide delightful experiences for your users regardless of which device they’re using?
Social media isn’t only about getting likes, repins and retweets – it’s about building meaningful, long-term relationships with your audience.