Authenticity: it’s treasured, but in short supply. TopRank Marketing CEO Lee Odden had it right when he wrote recently that trust in marketing is at risk
How many times has traditional media been pronounced dead in the past decade? We’ve lost count, right? While there is no denying that TV, newspapers and radio have lost a ton of ground to digital, the fact of the matter is traditional media still matters. Even to digital marketers
It’s no secret that you can generate traffic by commenting on other people’s blogs. But the question is are you actually using this tactic? Chances are you aren’t.
Did you know that there was a forum on Quick Sprout? Well, there isn’t anymore, but there was one for roughly a year. Before I get into my reasons for removing the forum, I want to go over the lessons I learned while running it.
In the wide world of the Internet, fickle users, demanding investors, and growing technologies are just a few […] Author information Derek Miller Contributor at CopyPress The post From Social to Content: Facebook’s Evolution Into a Content Conglomerate appeared first on Search Engine Journal .
It is no secret–fresh and engaging content is the lifeblood of any successful website. It drives traffic, promotes conversions, and provides searchable material for Google and other search engines to scan and evaluate. Without a steady flow of new content the Internet would virtually grind to a halt.
What picture of your brand are you painting in social? I don’t mean metaphorically, I mean what visuals are you using to represent what you do and what your audience cares about? Study and after study indicates that visual content is far more impactful in social than its text-only counterpart, and yet a majority of brands interacting in social aren’t adjusting their content mix accordingly.
Over the past few years, as print advertising sales have plummeted alongside circulation numbers, local newspapers have faced a somewhat treacherous path to survival.
If you flip through your TV channel guide, it’s hard not to notice the number of contest-based shows. Whether people are competing to be the next music icon, lose weight or play games using household products the common theme is competition and a chance to win big. TV producers are smart and continue to find success from audiences who like to compete and love to win.
Is your reputation management strategy a turn off to your customers and critics? Should we respond, get angry, fire back, ignore the situation, censor comments, or just see what happens? Those are some of the many questions that marketers are faced with today.