If you are in marketing, especially content marketing, exploring the AI-based tools YouTube creators use is essential.
If you are in marketing, especially content marketing, exploring the AI-based tools YouTube creators use is essential.
Elon Musk has significantly discounted ad prices on X – the social networking platform previously known as Twitter . For a limited time only, select marketers in the U.S. and UK can save up to 50% off of new bookings until July 31
Alphabet Inc., Google’s parent company, reported higher advertising revenue in the second quarter of 2023, year on year. A 2% gain in search revenue was accompanied by an increase in revenue for YouTube ads (4.4%). However, Google’s advertising network was down 5%
TikTok has launched a Commercial Content Library to provide transparency around its paid advertising. Marketers will be able to use the database to research information about TikTok’s paid ads – as well as other content that’s commercial in nature, such as: The advertising creative
Repetitive advertising on streaming platforms can damage a brand’s reputation, according to a new study. Overexposure to the same ad campaigns was described as “annoying” and “disruptive” by participants in a new joint study, conducted by IPG’s Magna unit and ad tech firm Nexxen, called It’s All in the Delivery: How Repeating Ads Affect CTV Viewers, Brands and Platforms
Video advertising is a powerful tool for brands looking to engage audiences and drive conversions. Among the digital advertising giants, Amazon has cemented its position with a versatile suite of advertising solutions that cater to diverse marketing goals and audience demographics.
YouTube is disabling videos for people using ad blockers as part of a new trial. The social media platform is asking users to either turn ad blockers off or pay £11.99 a month for YouTube Premium if they want access to its extensive video library
Google has allegedly been mis-selling video ads to marketers for the last three years.
TikTok is testing a new feature that connects advertisers and creators in a financially beneficial way for both parties. Under the new program, titled TikTok Creative Challenge, marketers can share ad briefs with relevant U.S.-based creators, who will then have complete creative freedom to make a video entry for consideration. Should their submission get approval from the marketer, that creator will then receive payment based on the video’s performance.