Humans are highly visual beings, so it’s certainly no surprise that online video content is becoming a favorite source of information and entertainment across the digital landscape—and it shows no signs of slowing down. According to a HighQ infographic , experts believe that 69% of consumer Internet traffic will be from video by 2017—and that number will rise to 79% by 2018. As a result, video is becoming an increasingly important tool for marketers as they work to capture audience attention, provide value and increase engagement across their digital properties.
Healthcare marketers are responsible for attracting new customers, building trust and converting prospects into new customers. While following content marketing and SEO best practices can put you a step ahead of the rest, there is another opportunity that you may not have considered. As far back as 2010, Pew Research found that approximately 80% of internet users have searched for information online about health topics, and 25% of all internet users have watched an online video about health or medical issues