I am sure you can relate to the frustration of being bombarded with information online.
The post 6 Ways Livestreaming Video Can Boost B2B Marketing Results appeared first on B2B Marketing Blog – TopRank® .
The post 6 Ways Livestreaming Video Can Boost B2B Marketing Results appeared first on B2B Marketing Blog – TopRank® .
What’s new at YouTube, and how are B2B marketers using the world’s largest video platform in creative and engaging campaigns? Let’s take a look! Google’s omnipresent YouTube brought in revenue of over $15 billion in 2019, has over two billion monthly active users (MAUs), and by some estimates is considered as the world’s number two search engine, making it nearly inescapable for B2B marketers seeking to host and promote video content. While not necessarily out of this world, YouTube’s orbit casts a wide swath in the B2B marketing universe
Content has many aims. It should inform. It should assist
The Mayo Clinic , one of our nation’s most renowned hospitals, believes in being social. More than 100 years ago, the Mayo brothers got the social ball rolling by inviting other surgeons to come to its facility in Rochester, MN to talk and learn from one another.
It’s been said before, but I’ll say it again: Video across the digital landscape is what buyers and consumers alike crave. The average U.S. adult spends 5 hours and 57 minutes a day watching video
Modern B2B marketers understand that the key to an effective digital content strategy is meeting customers where they’re at, and giving them what they want.
These days, there’s little doubt among marketers that video content is an incredibly powerful content marketing tool. After all, humans are visual creatures by nature, so it stands to reason that video often satisfies our content appetite. In fact, according to a Think With Google study, 50% of internet users said they’ve looked for videos related to a product or service before visiting a store
The inimitable Andrew Davis is the best-selling author of Town, Inc. and an in-demand marketing speaker.