Video content is no longer on the rise – it has taken its place among the royalty of content sources. Videos cross our paths everywhere we go, inlcuding on Amazon’s e-book bestseller lists, e.g.
YouTube is a video sharing platform which allows users to find, share, and watch a wide variety of videos. These factors make it a unique sharing forum for video creators and marketers to advertise their products or services and reach out to a large audience. Users enjoy watching well made videos more reading text because videos are visually appealing and present information in an interesting format. A survey revealed nearly 60% of US Internet users visit YouTube at least once a week