In a presentation at CMA’s Digital Breakfast, StoryScience founder Kohlben Vodden gave some fascinating insights into the science of what makes content shareable . What is a ‘share’?
Painting by Mike Odden How can I make a blog post go viral? People have been trying to answer questions like this for years: How can I make a song a hit? How can I play in the NFL
Craig Key, the media director of agency space150, started this 2014 South by Southwest Interactive session by introducing the idea that trying to go viral is a flawed mentality and we shouldn’t aspire to it.