Virtual marketing conferences offer a wealth of benefits to marketers looking to learn and increase brand awareness, and in the current crisis they represent the only event opportunities for marketers.
B2B influencer marketing is an ideal way for brands to drive digital conversations during the global health crisis, and we have 13 ways influencers can virtually deliver many of the benefits that have been lost due to postponed or cancelled real-world events. With 45 percent of consumers spending more time on social media and 95 percent spending more time on in-home media consumption according to a recent GlobalWebIndex survey, now is an ideal time for brands to drive digital conversations using influencer marketing.
The Internet has created a space where meaningful conversations, connections and content creation can happen anywhere in the world. As a result, content marketing tactics have evolved to leverage all the Internet has to offer–and one of those tactics is virtual conferences . For decades, real-world conferences have been an effective way for businesses of all kinds to attract and engage prospective customers