Creating content that is accessible and inclusive is crucial in the work of content marketing, not only for shaping the perception of your brand but also for being socially responsible. Your content should be relatable to everyone in the audience, irrespective of their background or abilities, so that they don’t feel excluded or uninterested in your brand .
Which digital designs will shine the brightest in 2022 when it comes to telling the evolving stories of B2B brands in fresh new ways? Each year the world’s biggest firms in the world of design publish their takes on the new innovations that may come down the pike over the next 12 months, and while never a guarantee of digital design success, savvy B2B marketers and designers tend to keep tabs on the yearly visual shifts put out by Adobe, Pantone, and others
What’s new at YouTube, and how are B2B marketers using the world’s largest video platform in creative and engaging campaigns? Let’s take a look! Google’s omnipresent YouTube brought in revenue of over $15 billion in 2019, has over two billion monthly active users (MAUs), and by some estimates is considered as the world’s number two search engine, making it nearly inescapable for B2B marketers seeking to host and promote video content. While not necessarily out of this world, YouTube’s orbit casts a wide swath in the B2B marketing universe
Augmented reality and artificial intelligence aren’t just for B2C marketers anymore, and as we move into 2020 we’re likely to see a new decade of B2B that keeps moving farther away from “Boring-To-Boring” and towards more to B2C-like experiences. AR and AI are a key part of what consumers increasingly expect to find in those experiences.
I’m not a designer. I’m not artsy. I didn’t even stay at a Holiday Inn Express last night
Video isn’t for the faint of heart. You need to feel confident enough to put yourself, and your brand, out there
Back in my day, all online content was text-based. If you had two animated .GIFs on a website, you had to wait 30 seconds for the site to load. Four .jpgs on a site would crash your browser
Your brain can identify and retain details of an image in 13 milliseconds . That’s less than a 20 th of the time it takes to blink your eyes. So it’s no surprise that visual content is on the rise as attention spans shrink.
Your audience is reading your content on a device that is capable of wonders.
Vine , the social media app known for 6-second video loops, is shutting down. Twitter announced its decision to discontinue the video service in a press release last week.