Can you imagine if we actually talked to one another the same way we’ve historically talked to search engines? It would make for some awkward interactions.
Thanks to the emergence of technologies such as mobile personal assistants, Amazon Echo, Google Home, Cortana, and others, there’s no doubt that voice search is on the rise. These days, consumers can send text messages while driving or use a mobile personal assistant to complete simple actions.
Back when we first published a 10 step guide on how to top Google search, the world of organic and paid search was a vastly different place. Sure it was only three years ago (almost to the day), but my how the landscape has changed
The expansion of digital systems has resulted in the recent rise of voice search . More people today are using various digital assistants created by the major players of the technology market, such as Apple’s Siri, Google Now, Microsoft’s Cortana, and Amazon’s Alexa
A responsive website is not a mobile strategy. There has been a lot of recent articles on mobile and more and more of us are getting on-board but how can you, from a people-centric content marketing perspective, optimise your website for mobile
This week saw the publication of Mary Meeker’s annual Internet Trends report , packed full of data and insights into the development of the internet and digital technology across the globe. Particularly of interest to us here at Search Engine Watch is a 21-page section on the evolution of voice and natural language as a computing interface, titled ‘ Re-Imagining Voice = A New Paradigm in Human-Computer Interaction ’. It looks at trends in recognition accuracy, voice assistants, voice search and sales of devices like the Amazon Echo to build up an accurate picture of how voice interface has progressed over the past few years, and is likely to progress in the future
With the advertising industry becoming more and more competitive each year, many online advertisers are now using search marketing to supplement their organic search results as a way to stand out from the crowd.
Well, first thing’s first. Mobile search isn’t mobile. We carry out most of our searches when we are static, on average 70%
Google puts high value in mobile user experience.
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. This week we have major updates from Periscope and interesting stats from Bing. Oh yeah and tonnes of new stuff from Google, because you know, it’s a weekday ending in ‘y’