Google Analytics, GA4, seems to be rolling out benchmarking data, similar to Universal Analytics before it. This feature lets you compare your analytics data to others in your same industry – so you can benchmark how well or poorly you are doing.
Google announced what it is calling “strengthen your first-party data strategy with new tools.” These new tools are Tag Diagnostics and a new consent management setup within Google Ads, Google Analytics, and Tag Manager.
There are a ton of complaints and a lot of concern around Google Analytics missing data in the normal overview report for yesterday and today. I see it also, I am seeing no data from this site and others in my GA4 reports for yesterday or today – although the real time reports work.
Google posted a notice that it fixed an issue where Google Analytics, GA4, would sometimes not credit the proper conversion attribution to the paid search campaign.
Google has updated the Google Analytics real-time reports to show real-time data in the last five minutes. Previously, Google only showed users in the last 30 minutes but now Google is showing both, 30 minutes and 5 minutes.
You can now see Microsoft Copilot, formerly Bing Chat, referrer data in your Google Analytics reports. Himanshu Sharma posted about this on X yesterday, he said, “Copilot has started sending referrer data to GA4.”
There are countless complaints across the forums and social media that Google Analytics real time data is lagging and not reporting accurately. It seems like those complaints are legit after checking a number of sites.
Google announced changes to Google Analytics to help the conversion metrics match across Google Ads and Google Analytics.
There is a large thread in the Google Analytics help forum with complaints from site owners of being flooded with fake referral traffic originating from Poland. This seems to be the typical referral spam issue and it started around February 17th or so.
We know — and even expect — brands to understand us and offer up personalized experiences. (And at this point, isn’t it annoying when a brand obviously doesn’t “get” us?) While we’ve seen a major shift from third-party to first-party data over the past few years, the latest trend now relies on zero-party data . And, if used correctly, it will become the most powerful source of buyer information