There are a nice number of reports of GA4, Google Analytics, showing a huge surge in organic search traffic over the past couple of days, but Google Search Console is not showing any increase, it remains flat. Some are suspecting this is the result of fake bot traffic not being filtered by GA4, but others are not sure.
Google Analytics seems not to be functioning properly again.
Google Analytics real-time reporting screens seem broken again. I am seeing a ton of complaints about GA4 real-time reporting not showing full data.
OpenAI has updated the ChatGPT interface to add additional UTM parameters to help with tracking more clicks from ChatGPT to your website. Now, under the “more” section, those links contain these UTM parameters, before they did not.
I am seeing a number of complaints that Google Analytics real-time reporting is not working properly. Many are complaining that the data looks off and is underreporting, at best.
Google added a new developer document and video explanation on how to use Google Analytics data and Google Search Console data together. One of the biggest confusions I see is when people try to compare the data between those two analytics tools – they measure different things in different ways.
Google Analytics added Merchant Center recommendations directly to the recommendations section within Google Analytics. Google said these recommendations will “alert you to issues preventing your products from being approved in Google Merchant Center.”
Google Analytics may not have fully brought in your analytics data for Wednesday, November 13th, within the GA4 interface. Over the past few days, I’ve seen complaints from site owners and marketers about GA4 missing data from that day.
Google Analytics, GA4, seems to be rolling out benchmarking data, similar to Universal Analytics before it. This feature lets you compare your analytics data to others in your same industry – so you can benchmark how well or poorly you are doing.
Google announced what it is calling “strengthen your first-party data strategy with new tools.” These new tools are Tag Diagnostics and a new consent management setup within Google Ads, Google Analytics, and Tag Manager.