Imagine if you had an amazing SEO strategy that drove large amounts of organic traffic combined with a perfectly optimized PPC campaign that pushed even more targeted traffic to your website. Life would be great, right? In theory it sounds amazing, but all of the traffic in the world is completely useless unless it is converting into sales and leads.
Starting a business and selling your product is a daunting prospect in itself. But the intermediate steps of attracting customers and convincing them of your product’s worth can stop you in your tracks long before you get anywhere near the break-even point. A much-quoted study by Forrester Research found that for every $92 spent on acquiring website traffic, a measly $1 is spent on optimizing it. (Page 9, Endnote 3) This post assumes you fully understand the importance of optimizing every page of your website for conversion