Which digital designs will shine the brightest in 2022 when it comes to telling the evolving stories of B2B brands in fresh new ways? Each year the world’s biggest firms in the world of design publish their takes on the new innovations that may come down the pike over the next 12 months, and while never a guarantee of digital design success, savvy B2B marketers and designers tend to keep tabs on the yearly visual shifts put out by Adobe, Pantone, and others
Full disclosure: As a content marketer, I’m still trying to round out my technological knowledge.
There’s been an awkward separation between UX and SEO in previous years, and it’s always difficult to move past an ‘us and them’ mentality. But if your business is going to be on track for success, then both need to be working in harmony. It is the duty of SEOs to stay perpetually up to date with how Google algorithms work so be sure you listen to their opinions, even if they’re talking design issues
The three-line ‘hamburger’ menu icon receives a lot of vitriol.
Ecommerce site Simply Hammocks relaunched a few months ago, and has so far achieved some impressive results. The changes to the site have led to higher conversion rates and a 60% year on year increase in sales in the two months since relaunch. The site, along with other brands from The Simply Group, was acquired last year by Scott Woodhead, who has founded other successful commerce sites, such as My Glasses Club and Loving Outdoors. It seems that Simply Hammocks needed to work to bring it up to date and to speed (literally), hence the relaunch
We all know the importance of imagery , especially on mobile. However, the focus on icons and the fear of oversized pages has caused many designers to forget the power of pictures.
We all know the importance of imagery , especially on mobile. However, the focus on icons and the fear of oversized pages has caused many designers to forget the power of pictures. The right emotive photograph of the right proportions that loads rapidly is a fantastic way to bring your offline identity in a homogenous digital world.
Terms like “ mobile first ” and “ responsive web design ” sound dynamic and user-centric, but the reality is most mobile-first responsive websites are simply reformatting ubiquitous content to suit different devices. Goal of web (or app) advertising: right message, right person, right place, right time.
Photoshop used to be considered an “extra” kind of skill for your average marketer. Now, things have changed, and to be a great marketer knowing Adobe Photoshop is not only extremely valuable, but becoming essential for marketing success. Marketing is no longer about simply being creative with your content and thinking about audience, it’s about actually creating visual content and understanding what type of visual content is going to draw in the right viewers
We are experiencing an omnipresent visual domination lately and it’s not expected to change any time soon.