A study from Search Engine Journal reports that 54% of B2B professionals engage with a webinar on a weekly basis.
There has to be a word for the creeping dread B2B marketers have been feeling this year, preferably something German with a ton of umlauts. As we watched events in the spring cancel, postpone, or go virtual, we held out hope that summer would be different. Then July’s events moved out
Everything in the digital marketing world seems to move at light speed.
Hi, I’m Josh. I’m a content marketer and proud to be one
Quality, useful, and engaging content is the foundation of a marketing strategy. However, content is much more than just words on a page
When you hire a new employee, the first few months of their employment is typically a whirlwind of trainings on process, procedure and industry best practices. A strong onboarding strategy is key to team members successfully integrating into your business and gaining an understanding of what is expected of them. Unfortunately, once the initial training is complete, employees are often deprived of quality ONGOING training
I don’t need to tell you the importance of content creation, I’d say it’s been pretty well covered in the past few years. However, I do want to talk about a form of content that’s widely underused. The main forms of content I usually see on the web are blog posts, videos, infographics, eBooks, and white papers
There is life outside of your company blog. Traditional content is great, but you must embrace content in many different forms to be successful.
Enterprise marketers, particularly in the B-to-B space, often find content development a difficult proposition.
The busy holiday season is upon us. Between marketing, shopping and eating I hope you find some time to catch some webinars