I am, according to those who know me, a very structured person. In order to function, I have to live by spreadsheets, task lists and processes. Without them, I’m lost
Digital technology — and the way consumers are using it — is evolving at a pace never seen before, and the platforms and tools used by digital marketers are trying to keep up with it all. We all know content is still king. In order to win the battle for the consumer’s attention,…
If you’ve never gotten knee-deep in a content audit before, you’ve probably heard they’re boring and tedious but worth it—clearly the type of task we hate the most. Nonetheless, it’s something you have to do and it really will pay off in the end