Future of Content – Retro image from Shutterstock It’s a pretty compelling question: What is the Future of Content? What does the future hold in store for content marketing? With the growing adoption of brand publishing and convergence of paid, owned, earned and shared media, many companies are looking forward to what’s next.
With all of today’s hype about content marketing, taking a step back and looking at what content is in the first place might bring some signal to all the noise. Defining a thing as broad as “content” is a bigger task than you might think. You’re probably thinking of a definition of content now and it’s likely a bit different than mine