Not every piece of content we produce resides at the top of the sales funnel spinning up awareness. If that were the case, our jobs as marketers would be much easier. When digital marketers roll up their sleeves and generate leads, many have found that white papers provide a utility for which potential customers are willing to give up a name and email address.
There is always lots of advice out there about writing and marketing your blog now that blogs have become a necessity for every small business. They’re fairly simple to put together and the turnaround for blog posts is usually pretty quick, not to mention the benefits are great
Enterprise marketers, particularly in the B-to-B space, often find content development a difficult proposition.