Historically, women have been underrepresented in the B2B marketing space, but we all know there are endless inspiring stories of female leaders driving innovation and creating revolutionary strategies. March marks Women’s History Month, and today is International Women’s Day.
When I look back at my childhood, my mom, first generation Bachelors degree in tow, worked four days a week. And ‘ran’ the evenings on her own at home while my dad was dairy farming.
In recent years headlines like ‘ Men twice as likely to be CMOs than women ’ were pretty common. If you’ve worked in marketing for any length of time, you know that the role of CMO is already associated with high demands and turnover . Some might argue that women in CMO roles face an even greater challenge given their underrepresentation in marketing leadership despite the marketing industry being overwhelmingly female.
The post 25 Influential Women in Digital Marketing Who Rocked and Inspired in 2018 appeared first on Online Marketing Blog – TopRank® .
2017 marks the 8th year we’ve published a list featuring “women who rock” in the digital marketing space. I started the list in 2010 with social media specifically and after 5 years handed the reins over to Ashley Zeckman for a few years when the focus has broadened to digital marketing. In the past I would ask each years’ honorees to nominate someone for the following year and so on
l As marketers, it’s important to draw inspiration from many sources.