The way that marketers think about, talk about and implement SEO is constantly evolving. Blackhat SEO tactics that once were incredibly successful, no longer garner the results that they once did
Let’s find out how Wordstream moved toward being a powerful blog that have large readerships and get lots of traffic and shares.
We already know that Google Shopping Campaigns work great for e-commerce companies. But how about for beginners
Behold: The top search trends in every U.S. state from the past 12 months
Twitter caused quite the stir a few months back when it unveiled its long-awaited analytics platform.
Getting ahead of the curve can give you the competitive edge to outperform your competitors. Here are 7 new AdWords features you should check out this year. The post These 7 New AdWords Tools and Features Will Change Your Campaigns Forever by @LarryKim appeared first on Search Engine Journal .
You can target audiences on Facebook with a dozen different ad formats and thousands of possible ad targeting parameters. Mastering your Facebook targeting strategy gets you in front of very specific and often motivated segments of your audience, on the network where Americans religiously spend an average of 40 minutes of their day.
We have a pretty good idea of Twitter best practices: post regularly, don’t overuse hashtags, keep your tweets short enough for retweets, etc. We even know that a good mix of images and video will help boost engagement. Yet every few months, I like to look back through my Twitter analytics to see which content performed best and I’m surprised at what I find.
Big news: Google has announced a new AdWords Upgraded URLs format to give advertisers more features/options and save them time. Upgraded URLs will mean less time spent managing URL tracking updates, reduced crawl and load times, new tracking parameters and, finally, an end to the sending back ads for editorial review when tracking criteria are changed (in most cases).
Dozens of studies predict this will be the year mobile search will finally overtake desktop. In fact, for certain types of searches, mobile is already the search method of choice