Elon Musk is planning to make X (formerly known as Twitter) a paid-for platform for all users.
X, formerly known as Twitter, is lifting its ban on political advertising in the US. The Elon Musk-owned platform famously banished political ads back in 2019 when former CEO Jack Dorsey was still in charge.
Many publishers are getting less traffic from X, formerly known as Twitter, this year compared to a year ago. Why we care.
Ads from at least 19 brands appeared alongside a pro-Hitler account on X, formerly known as Twitter. Two of those brands have now suspended advertising on the platform. X has now deleted the account.
X (Twitter) has paywalled XPro (TweetDeck) for both brand and personal accounts. Users now need to be Blue subscribers to access the tool, which has been rebranded as XPro under Elon Musk’s reign
Advertisers will no longer be able to promote their brands in timelines using the promoted accounts ad format on X, formerly known as Twitter. Why we care
X, formerly known as Twitter, has reduced the eligibility threshold for its ads revenue sharing program. Verified creators now need to have generated 5 million impressions in the previous three months – as opposed to 15 million
X, formerly known as Twitter, has launched two new features to improve brand safety and control for advertisers. Sensitivity Settings and Enhanced Blocklist will be rolled out for all customers over the next few weeks in the X Ads Manager
X, formerly known as Twitter, has been failing to pay content creators that signed up for its ad revenue sharing offer.