Ads link directly to search results for terms across a number of competitive verticals. The post Yahoo is using display ads to drive search traffic for competitive terms appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
The ads autoplay shortly after the search results load, taking over most of the screen on desktop. The post Yahoo Is Testing Giant Brand Video Ads In Search Results appeared first on Search Engine Land.
As Yahoo has turned Gemini into a more expansive search marketing platform, it has also expanded the ways the platform is being sold. The company is expanding and adding resellers to its Preferred Partner Program. Its latest partner is small business marketing platform ReachLocal.
Flurry gives Yahoo massive mobile reach and developer access. The post Yahoo Wants To Syndicate Search To 600,000 Mobile Apps appeared first on Search Engine Land.
Bing Ads announced a number of updates last month, including new campaign filter options, improved search query reports, more visibility with appealable ads, and new keyword competition insights. Also, the Keyword Suggestions feature was made available to Bing advertisers in the UK. New Filter..
Yahoo held its second now annual “Product Runway” event, mc’d by product chief Blake Irving. Irving was assisted by some younger executives from companies that Yahoo had acquired in the recent past. There were four announcements, lead by the formal unveiling of Livestand,…
Yahoo reported Q4 2010 earnings this afternoon. Revenues were slightly up vs
Yahoo to Offer Media Links from the Wall Street Journal reports Yahoo will create a similar tool to Facebook connect for their media publishers, web developers and other websites to integrate with. Yahoo would not comment on the new system, but the purpose behind it is to help Yahoo better track users around the web, so *** Read the full post by clicking on the headline above ***
Yahoo has launched a new portal dedicated to online advertising.
AllThingsD is reporting that Yahoo is negotiating with mom-oriented social network CafeMom for a potential $100 million acquisition — the price Yahoo recently paid for Associated Content. Yahoo has of course tried to buy other companies unsuccessfully in the past (most recently Foursquare, according to rumor) so it’s not clear it will happen. But this deal *** Read the full post by clicking on the headline above ***