Google, Bing Ads and Amazon are all seeing growth in shopping ads. The post Merkle: Google paid search spend up 23% in Q2, thanks to non-brand text & shopping ads appeared first on Search Engine Land.
Audience retargeting capabilities include site visitors and app customers. The post Yahoo Gemini launches retargeting for search and native ads in US appeared first on Search Engine Land.
Product listing ads continue to drive growth with added exposure on mobile and search partners.
Retail advertising spend on mobile Shopping ads nearly doubled year-over-year in Q4. The post Adobe: Paid Search Spend Growth Slowed In Q4, Mobile Continued To Eat Into Desktop appeared first on Search Engine Land
Yahoo’s foray back into search advertising faces a mountain of challenges, from volume to functionality. Industry executives share their thoughts on Gemini’s trials, promise and future.
On the cusp of the holiday shopping demand surge, Yahoo releases its own version of product ads for retailers. The post Yahoo Launches Product Ads On Search And Display appeared first on Search Engine Land