How to Avoid a Social Media Crisis This recent infographic from WordViewEditing sums up the best ways to protect your marketing investment via social media. When a company begins to receive negative backlash on social media it can be a mere matter of minutes before the negative information spreads like wildfire. Often these crises occur due to a lack of planning when companies haven’t done their due diligence to determine if a social media platform is the best fit for their company, and if they can keep up with the volume of feedback that it generates.