When it comes to optimizing PPC landing pages, marketers often think about beefing up page copy, adding trust signals, or including eye-catching graphics.
Having just finished marching in three parades and playing Taps at Memorial Day observances to honor our deceased veterans, I find myself looking forward to the more relaxed days of summer, and wondering how in the heck I can get away from my PPC campaigns this summer. It’s a pipe dream, I know,… Please visit Search Engine Land for the full article.
For many online advertisers, the Christmas period can be a very confusing time. What was previously a relatively steady & consistently performing campaign throughout the first 10-11 months of the year can very quickly turn into something that is costing you huge amounts of money in a short period of time