With the increasing dominance of mobile across all industries, business owners and influencers in every sector from retail to finance are making developing their mobile experience a top priority. But a new report by PointSource into ‘The State of the Mobile Experience’ has indicated that few are happy with the results
It’s best to do one thing really, really well – is one of Google’s “10 things” philosophy , written when the company was in its infancy. This is a great mantra for mobile projects to follow.
Google I/O was full of announcements about upcoming products and enhancements. The most notable, such as Google Assistant and Google Home, revolved around AI. We’re in a seminal moment, said Google chief executive (CEO) Sundar Pichai kicking off the company’s annual I/O Conference in San Francisco.
A hybrid mobile app is an application that has been built with web technologies – HTML5, CSS3 and JavaScript – and then “wrapped” with native code for closer integration with the device and/or to pass itself off as a download app. The hybrid app sits in the middle of the political battle between aficionados of the web/browser-based app and the native app
Making the most of what you’ve got: email, SMS, social media, brochures, packaging, SEO and ASO and optimizing your mobile site design to make the most of them. If you want to avoid spending the majority of your project budget on advertising and public relations (PR), it is essential to start planning how you will use organic methods to promote your mobile-friendly site or app early and incorporate this strategy into your mobile design and build
Since the dawn of mankind – and since the dawn of pay-per-click marketing – we have been inventing new tools to help us survive and overcome challenges. All our tools began as very primitive and basic, but have evolved greatly as time went on. Now in 2016, tools are essential for professional marketers.
As you’re probably already aware, Facebook is a juggernaut when it comes to social networking. In fact, research released recently by the Boston-based firm Shareaholic found that “Facebook is the leading driver of social referrals to sites across the web.” Facebook is actually “driving 22.36% of overall traffic to sites,” and has increased growth to 115.63% since September 2013.
Have you checked your Google Display Network (GDN) campaign placements recently? If the answer is no, then I would take a look ASAP — chances are, you’re appearing on a hell of a lot of apps now, and you might need to make some adjustments to your campaign in order to improve your..
Flickr Whether you love, dread, or fear Google, there’s no denying that the search engine is one of the most dominant forces in the online world. But, just how dominant is Big G?
Google announced that they can now index the content within Android apps. The mechanism for doing so, they call, is app indexing. App indexing allows webmasters to connect pages from your web sites with specific content within your Android app