2024 will see generative AI touching more areas of our lives, but where will it have the most profound impact within B2B influencer marketing? We asked 10 top B2B influencer marketing subject matter experts to share their insight specifically about the role AI is expected to play in 2024 when it comes to influencer marketing in the business world, further expanding on the overall influencer marketing expertise each shared in our comprehensive new 2023 B2B Influencer Marketing Report , which our CEO and president Donna Robinson recently announced
There’s a significant change happening in the world of B2B marketing, driven largely by innovations from generative AI. As companies around the globe scramble to understand and harness the raw power of artificial intelligence for marketing, VMware stands out with its strategic and successful adoption of Jasper, a generative AI tool that’s proving to be a game-changer. I learned about this transformative approach to GenAI implementation at the recent Content Marketing World conference in a presentation from Jessica Hreha , Head of Global Integrated Campaigns, Demand Content Strategy at VMware and Meghan Keaney Anderson , VP of Marketing at Jasper
What are the top generative AI tools that B2B marketers will be using in 2024 and beyond? Generative AI has continued its run as this year’s primary topic not only for marketers in both B2C and B2B but for professionals in nearly all sectors. “AI has the potential to revolutionize every single part of marketing,” Marie Gulin-Merle , global vice president of ads marketing at Google, suggested .
What does a hybrid of human and artificial intelligence look like for B2B marketers, and why is hybridized AI becoming one of the most important and powerful combinations for building brand trust in 2023? Generative AI’s meteoric rise has left nary a sector of society unaffected by the technology’s touch, however when it comes to marketing, it’s a different kind of touch that is standing out — the human one.
Where can B2B marketers find the latest and most relevant generative artificial intelligence (AI) tools in 2023? Generative AI has continued its run as 2023’s centerpiece topic, as marketers in both B2C and B2B have grappled with how to best use the technology while maintaining — or growing — brand authenticity and trust. “AI has the potential to revolutionize every single part of marketing,” Marie Gulin-Merle , global vice president of ads marketing at Google, suggested
With the Major League Baseball season now underway, one of the sport’s great ongoing debates has once again found traction: to stick with human umpires, or embrace the electronic strike zone ?
What will Google’s generative artificial intelligence (AI) search future look like, and will the search giant be able to make good on its goals of aligning its systems to principled human values?
Where do B2B Marketers go for up to date information, great networking and insights on what’s working in B2B Marketing? B2BMX is definitely on the list of events where business marketing professionals find what they need to succeed in the dynamic and fast changing world of B2B marketing
How is ChatGPT artificial intelligence (AI) chatbot technology changing search engine optimization (SEO), and how will the major shifts being implemented by Google, Microsoft and others alter the business marketing landscape of the future? During my 39 years working in online communications I’ve seen immense changes in search engine technology and how businesses optimize their ever-growing collections of digital content, and consider AI’s impact on the search industry to be one of the biggest shifts yet.
How is ChatGPT artificial intelligence (AI) chatbot technology poised to revolutionize B2B marketing in 2023, and what dangers do marketers and brands need to navigate in order to make the most of it? For a prototype that launched a mere two months ago, ChatGPT — which is short for generative pre-trained transformer — has initiated a surprising explosion in how people are putting the technology to use. It’s also raised new questions that touch on the very fabric of online communication