Google AdWords allows advertisers to add custom columns to their campaign statistics such as impression share, bid strategy type, shares, comments, follows, and more. As mentioned in part 1 of this article series, one of the most underestimated tools are assist clicks as well as so-called click assisted conversions, commonly referred to as assisted conversions
Getting the whole story from your analytics is always a work in progress. Not only do we need to look at user behaviors (or the lack thereof), we need to look at user experience interaction as well as revenues