Google announced it is adding a Search Funnels Attribution Modeling Tool to AdWords to help marketers better understand how AdWords campaigns are part of the sales funnel. Advertisers can look at five different attribution models in AdWords and compare up to three attribution models simultaneously… Please visit Search Engine Land for the full article.
As a parental co-founder (or dad) of 3 girls, I often have to teach them hard truths for their own good – ‘no, your science experiment can’t be asking your sister to stick a fork in an outlet’, ‘no, you can’t marry your 8 year old boyfriend’ and ‘you are absolutely not going out… Please visit Search Engine Land for the full article.