Retargeting is one of the most effective cross-channel strategies in 2014, which is probably why it was such […] Author information Murray Newlands CEO at The Mail Online Murray is Deputy Editor at Search Engine Journal, Murray founded The Mail in 2013, an angel-funded startup publication covering performance marketing and mobile marketing. Murray is an advisor to a number of bay area startups including VigLink. In 2011 Wiley published his book Online Marketing: A User’s Manual
As a B2B marketer or business owner, you drive traffic to your site via display advertising, e-mail marketing, social media promotions, PPC advertising, content generation, search engine optimization, and more.
In the latest installment of Search Engine Journal’s video series, SEJ’s Murray Newlands is talking with David Karel of Bizo about the importance of business to business retargeting and how Bizo can help. When we asked Dave why retargeting was important from a business-to-business standpoint, he told us, “retargeting is an important tactic for any […] Author information Murray Newlands Murray founded of The Mail in 2013 an angel funded start up publication covering performance marketing and mobile marketing