You’ve heard about the Microsoft/Yahoo search alliance, but what does it really mean for your paid search marketing campaigns? To minimize the disruption to profitable paid search programs, marketers will have to be thoughtful about campaign structure as they begin to understand the traffic and consumers from the combined search engines. *** Read the full post by clicking on the headline above ***
You’ve heard about the Microsoft/Yahoo search alliance, but what does it really mean for your paid search marketing campaigns? To minimize the disruption to profitable paid search programs, marketers will have to be thoughtful about campaign structure as they begin to understand the traffic and consumers from the combined search engines