While the publishing industry is not going to die anytime soon, the ability to self publish books is quickly becoming a disruptive force that is opening up a world of opportunity to people.
Sometimes we learn best about doing things in new and innovative ways by understanding them in terms of something we already know. Stories provide useful context and perspective and that’s exactly what David Meerman Scott has done with his latest book that’s just been announced: “ Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History “. A longtime fan of the Dead, David co-wrote the book with HubSpot co-founder and fellow deadhead, Brian Halligan to share the brilliant innovations the Dead brought to the business of marketing music and building an incredibly passionate community of brand enthusiasts.