In a recent interview from AdTech in New York City, Search Engine Journal’s Murray Newlands talks with David Greenbaum from BoostCTR about the future of the advertising industry, specifically about bidding on audiences. To find out more, watch the video below: Here are some key takeaways from the video: BoostCTR is a company that “focuses exclusively […] Author information Murray Newlands Murray founded The Mail in 2013, an angel-funded startup publication covering performance marketing and mobile marketing
[ Note from Lee: This week’s guest post is from someone I’ve known from the Search Marketing world for a long time. Bryan Eisenberg is a Wall Street Journal & New York Times Best Selling Author, popular keynote speaker and well respected guru in all things related to marketing and conversion optimization. We serve on the SES Conference Board of Advisors together and as he’s elevated his status in the business world, has always been helpful and full of practical advice