It’s never been more important for brands to show purpose and to be connected to what’s important to customers. As our CEO Lee Odden recently observed in Marketers: We Can Do Better Than Words with Action , “We can all agree that there has to be a change and that we can all play a part in some way, large or small,” a call to action that is being taken to heart by individuals and brands alike.
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It is well-known that in order to get a good return on investment in terms of marketing, online retailers need to be constantly in front of their customers. However, with the rise of online users, it is important these retailers adopt a multichannel approach.
Flickr In case you missed the news, Myspace is making a comeback. Don’t make an appointment to get your eyes checked
Stop a search marketer on the street, whether a grizzled veteran or relative newcomer, and ask him/her to list the top goals of ranking in the search results; they will talk to you about traffic, revenue and conversions. Likewise, in reflecting what is top of mind for search marketers, a perusal of… Please visit Search Engine Land for the full article.
In Driving ROI Across B2B Marketing Strategies at SES New York yesterday, Maura Ginty from Autodesk aimed to teach marketers the context of B2B digital, alongside the principles of B2B marketing. In sharing her A to Z tips on B2B ROI improvements, Ginty gave marketers 26 great takeaways to help prove and build the value of their digital marketing strategy. With host Laura Roth , Senior Conference Manager, SES Conference & Expo on hand to guide the conversation and Lauren Vaccarello , Senior Director of Online Marketing, Salesforce.com at our digital disposal (she was tweeting in to the session), there was a lot to be learned from these experienced marketers