Tag Archive

A Defense Of Broad Match For SEM

Published on 2014/06/10 By admin

“A Sunday Afternoon on the Island of La Grande Jatte” by Georges Seurat is a renowned work of art that currently sits in the Art Institute of Chicago. You’ve probably seen it at some point or another. It’s known for its size (almost seven feet tall and over ten feet wide) and its style..

AdWords Bid Management And Account Structure Mistakes To Avoid

Published on 2013/12/26 By admin

On my one-year anniversary of working as an AdWords practitioner instead of a Googler, Brad Geddes interviewed me about Quality Score for his WebmasterRadio.fm show, Marketing Nirvana. He asked for my thoughts on AdWords now that I’m a user rather than someone building it, and I thought that… Please visit Search Engine Land for the full article.

Bing Ads Introduces Refined Broad Match Keyword Targeting

Published on 2013/11/20 By admin

In an effort to help advertisers attract more click volume from the Yahoo Bing Network, Bing Ads has rolled out Broad Match keyword targeting. The company says that with refinements and ongoing updates the “Bing Ads platform is able to deliver Broad Match conversion metrics that are 85% of..