Big data is definitely a buzz word within the industry right now, but as I headed to Bryan Eisenberg’s ( @thegrok ) session at SES San Francisco , I wondered how the average company would be able to leverage the complexity of big data in a way that is meaningful and profitable. Target made headlines last year when it inadvertently announced to the father of a teenager that his daughter was pregnant, by sending her coupons targeted to her pregnancy. Target knew that this young woman was pregnant before her father did, through the collection and analysis of data related to her past purchases
[ Note from Lee: This week’s guest post is from someone I’ve known from the Search Marketing world for a long time. Bryan Eisenberg is a Wall Street Journal & New York Times Best Selling Author, popular keynote speaker and well respected guru in all things related to marketing and conversion optimization. We serve on the SES Conference Board of Advisors together and as he’s elevated his status in the business world, has always been helpful and full of practical advice