Editor’s Note: This article explains local marketing strategies for a particular niche, but these techniques can be applied to any local business or franchise that is in a highly competitive commodity or consumables space such as fast food, coffee or business centers. When it comes to deciding where to fuel up, consumers are using mobile […] Author information Melih Oztalay CEO at Local Listing Services Melih (“may-lee”) Oztalay is a veteran of the Internet with over 20 years experience and expertise. He is the CEO of SmartFinds Internet Marketing located in Birmingham, Michigan, providing Internet marketing solutions and services to businesses.
Retailers have used signage, billboards, newspapers, magazines, vehicles, buildings, radio, TV – just about every means imaginable to market their products and services. But never have we seen retail marketing spread exponentially in different directions since the advent of the Internet and the… Please visit Search Engine Land for the full article.