How can B2B marketers build powerful and enduring collaborations using influencers? There are more tactics available today than ever for influencer collaboration in the B2B space, but how can marketers find those that are actually achieving ongoing success? We’ve been fortunate to feature top influencers from a number of industries in our third season of the Break Free B2B Marketing series of video interviews , and we wanted to share their top tactics for both being an influencer in the B2B space, and for improving collaboration.
“Look, I made this!” Sharing things we create is a human compulsion that traces back to childhood.