In order to scale any content marketing program, every marketer must be equipped with the right tools. Not only is it essential that you create quality content on a consistent basis, but it MUST be optimized in a way that enables you to be the best answer wherever your customers are searching. A recent survey of over 200 B2B marketers found that 85% listed content marketing technologies as their current top priority
What happened in #ContentMarketing world during the month of February? Let’s take a look. The post This Month in #ContentMarketing: February 2015 by @dantosz appeared first on Search Engine Journal
Despite being a native of the Northeast, I’m definitely thrilled for the Kansas City Royals making the World Series. As a baseball fan, it’s always great to see an underdog reach the Fall Classic. Now that I’ve got America’s heartland on my mind, it’s time to round out the best marketer blogs in the United States
Over the summer, we celebrated our nation’s independence by highlighting the top marketer blogs in the Eastern part of the United States. Now it’s time to explore the most exciting marketer blogs located throughout the Western region of the U.S. As noted back in July, the Content Marketing Institute reported 9 out of 10 marketers used content marketing in 2013.
If you are a little disappointed summer has come to an end, we’ve got something that might get you excited: Oktoberfest. Despite the name, Oktoberfest actually begins in the third week of September.
In the digital age, journalists have to find alternative career paths other than writing for the traditional newspaper or a magazine. Luckily for journalists though, there are a number of jobs that can put their writing skills to good use…and content marketing just happens to be one of them. Most of the skills that are needed to succeed in content marketing are already in the toolbox of modern journalists, which can sometimes make for an easy transition into this new industry.