Avoid content decay and stay ahead of the competition with proven refresh strategies. Elevate your SEO game today
Let me know if this sounds familiar: You’re drafting a masterful thought leadership piece and want to back up your thesis with a strong data point.
Audience first content is SEO content.
Content localization can be a time-consuming, research-intensive process, which is probably why it’s often overlooked — even by big brands that otherwise have highly robust and effective SEO strategies in place. But that’s also what could make it such a key differentiator for you
B2B content marketing is no longer restricted to white papers and case studies. It can’t be. B2B buyers — otherwise known as humans like the rest of us — demand more variety, more creativity, and more relevance than the old reliable formats can offer
As someone who’s been working in the field for more than a decade, I can tell you first-hand: content marketing is in a constant state of change. That’s exactly what makes it so exciting as a profession. No two days are ever the same, and best practices are evolving faster than a T-Rex in a time machine
It’s a content marketing quandary: case studies are widely considered the most effective and impactful B2B content format, but very few of them are actually all that good.
B2B video marketing has emerged as a powerful strategy for engaging with business decision makers and driving business growth. By incorporating video into your B2B marketing strategy, you can effectively communicate your brand message, nurture leads, and establish your company as an industry expert. Let’s explore how video marketing helps B2B marketers and how to develop your own B2B video marketing strategy. What is B2B video marketing? B2B video marketing is the use of promotional video content to capture the attention of business decision makers. This type of marketing content is most often found on social media platforms, but it can be used in a wide variety of contexts, from streaming services to digital out-of-home (DOOH) platforms.
B2B thought leadership shows potential buyers that your brand is a credible authority.
Create a scalable lead generation strategy with content. Find out how to attract and engage your audience with exceptional lead magnets