Later this month, marketers from all around the country and globe will converge in Washington D.C. for the 13th annual Content Marketing World.
Picture this: It’s mid-December and you’re on a road trip through Florida.
Great content isn’t so great if it’s not easy to find. And findable content isn’t so effective if it’s not trusted
The all-virtual Content Marketing World 2020 is upon us. As the largest content marketing conference in the world, CMWorld brings together a stellar array of talented professionals who are loaded with curiosity for future trends, marketing knowledge, and aspirations for new successes in the post-pandemic world. For the past 12 years leading marketers from all over the world have gathered in Cleveland, Ohio for one of the world’s strongest content marketing events, and for this unusual year Content Marketing World is entirely virtual
Planning events isn’t easy. Heck, scheduling a meeting with a small group of colleagues can be an exercise in strategy and patience. Now imagine if you were responsible for creating the preeminent educational experience for 4,000+ content marketers, featuring 225 inspiring speakers, and over 123 hours of amazing content? That’s what Stephanie Stahl , General Manager at Content Marketing Institute, and her event team does each year while planning the Content Marketing World Conference and Expo .
It’s always fascinating when thousands of marketers, many of whom are competitors, can come together for a week to share ideas, innovations, and advice with one another to grow their business and push the boundaries of their industry. Content Marketing World 2019 was no exception to this act of selfless sharing. It was my first time attending and between the thought-provoking content, industry-leading speakers, and generously engaging attendees, I certainly hope it’s not my last
Here’s a wild new idea: Consumers expect immediate, consistent, on-brand experiences across channels. Just kidding about the “wild” and “new” parts. Most marketers likely have the phrase embroidered on a pillowcase by now.
B2B content marketers have faced many epic foes over the last few years. There’s the nefarious Content Shock, the demoralizing Facebook Algorithm, and the destructive Google Search Update.
The post Create a Stellar Audience Experience By Slowing Down with These Tips from Ann Handley appeared first on Online Marketing Blog – TopRank® .
Forrester’s April Henderson started her Content Marketing World 2019 session with a classic cautionary tale: Johann Rall was fighting for the British at the turning point of the Revolutionary War. The night before the Battle of Trenton, he was out celebrating at the home of a local Loyalist merchant