Does work follow you home? When was the last time you had a work week that was actually 40 hours? Marketers often feel pressed for time and overworked. In fact, according to recent Workfront research : 64% say they’re being asked to come up with new ways of working 58% are so swamped, they don’t have time to think beyond their daily tasks 56% they’re completely overwhelmed. Mike Riding , Workfront’s Director of Digital Marketing, came to Digital Summit Minneapolis with the sole goal of helping marketers get more work done.
Content marketing and cooking have a lot in common.
Digital marketing tactics have changed over the years but one thing has not – Customers are in the driver’s seat when it comes to the insights marketers need to deliver relevant, meaningful and useful content at the right time and the right place. To realize the benefits of customer insight requires an integrated approach – especially when it comes to content – discovery, consumption and interaction
[Note from Lee: While I fervently pursue the home stretch of writing my own book ” Optimize “, I’ve asked a few friends to share their thoughts on topics such as Content Marketing, SEO and Social Media.
[Note from Lee: While I fervently pursue the home stretch of writing my own book ” Optimize “, I’ve asked a few friends to share their thoughts on topics such as Content Marketing, SEO and Social Media.