In recent years, the term “neurodiversity” has become more and more commonplace. It is the idea that there is not just one “normal” way to think or learn, think, process information and complete work. “Neurodiversity the idea that neurological differences, like autism and ADHD, are the result of normal natural variation in the human genome.” John Elder Robison , of the College of William and Mary Neurodivergence refers to the wide range of neurological differences in people’s brains
A big part of our identity and the nature of our work at TopRank Online Marketing is focused around creativity. In fact, the tagline on our company website is: “Smart, Creative, Focused On Results”, three key principles that drive a lot of what we do and what we stand for. Of course creativity comes in many forms – not just the aesthetic, but with problem solving and lateral thinking to innovate and succeed despite obstacles, limited resources and competition
Content marketing has exploded over the past year and will continue to grow in importance throughout 2013. Still, many marketers make the mistake of rushing to publish or producing content without a purpose in an effort to capitalize on the trend.
In just a few weeks, I’ll be making the pilgrimage to London where I will be speaking at the SES London conference about integrated marketing and content, two very hot topics right now. As the internet marketing industry evolves with innovations in platform technologies and consumer behaviors changing right along, marketers and brands are trying their best to keep up.