Jumping into the role of head of digital marketing is difficult for a multitude of reasons. You are faced with the daunting tasks of putting together a team that will help drive more sale and increase engagement. It is difficult to even know where to start. There are often times a desire to hit the ground […] Author information Michael Davis Online Marketing Manager at McKesson Mike is an online marketer with over 15 years experience (in-house and consulting) in helping businesses drive traffic to their websites while building their brands and increasing sales.