Tag Archive

4 Keys to Targeting and Personalization as Data Privacy Evolves

Published on 2023/04/13 By admin

Targeting and personalization driven by data are cornerstones of today’s marketing. That isn’t going to change anytime soon. What will be changing, however, is how we make that targeting and personalization happen

The Difference Between Zero-Party, First-Party & Third-Party Data

Published on 2023/03/29 By admin

We know — and even expect — brands to understand us and offer up personalized experiences. (And at this point, isn’t it annoying when a brand obviously doesn’t “get” us?) While we’ve seen a major shift from third-party to first-party data over the past few years, the latest trend now relies on zero-party data . And, if used correctly, it will become the most powerful source of buyer information

Three Ways Content Marketers Can Optimize Marketing Performance with Data

Published on 2018/11/26 By admin

The post Three Ways Content Marketers Can Optimize Marketing Performance with Data appeared first on Online Marketing Blog – TopRank® .

How to Become a Better Data-Informed Content Marketer

Published on 2018/01/10 By admin

As a 21st century marketer, you already know that data is an important player in the content marketing game. Data helps us understand who our audience is, what they care about, and how our content impacts their decisions. It helps us connect all the dots — and continue to find new dots as attitudes, needs, and preferences change

What CMOs Need to Know About Data Informed Content Marketing

Published on 2017/03/15 By admin

Driven by trends in lower performing advertising and changing consumer behaviors, many marketers have embraced content with the majority of companies adopting the practice. According to CMI and MarketingProfs 2017 Content Marketing Benchmark report, the most successful B2B marketers spend an average of 39% of their marketing budget on content marketing and 39% plan on increasing spending in 2017.