Display network campaigns can be tricky and many advertisers worry they might burn a lot of budget for […] Author information Rocco Baldassarre Founder & CEO at Zebra Advertisement Founder and CEO of Zebra Advertisement, a result oriented SEM consulting firm. Rocco consults companies that spend up to US$5M in PPC advertisement budget per day, speaks 3 languages, and has been recently shortlisted as Young Search Professional of the Year by the 2013 European Search Awards and by the 2013 US Search Award.