As many of you may know, e-commerce website owners are investing a lot of money into PPC advertising […] Author information Sergio Aicardi Director of Operations at The Miami SEO Company As a search engine marketing specialist and blogger, I truly enjoy sharing my insights with those that are interested in learning about the mysterious world of search engine optimization. Unlike what most people think, SEO isn’t difficult, you just need to “think like a search engine”. If your SEO strategies benefit search engines users by providing a good UX and relevant content then you will succeed every time.